Entrepreneurship in India

This book will offer practical guidance as how to launch a successful and growth oriented entrepreneurial venture by following the entrepreneurial process. The process includes opportunity recognition and conducting feasibility analysis. It is critical for the success because many a time the idea entrepreneur tries to bring to the marketplace is not representing the right opportunity. The entrepreneur needs to understand the difference between idea and opportunity. 

Therefore, the main objective of this book is to sensitize the reader about the various steps involved in the entrepreneurial journey of setting up a new venture. It will enhance the success probability of the start-up as the entrepreneur would be able to appreciate thoroughly not only the various steps involved in the entrepreneurial process but also will learn how to effectively and efficiently follow those steps to bring desirable results.